The Tipping Point is an international bestseller and the debut book of Malcolm Gladwell. Gladwell was first published by Little Brown in 2000. The book tries to explain and describe the secretive sociological changes that affect our everyday lives. The book also talks about the psychological and sociological behaviour of humans. In this book the author says that ‘’ ideas and products, messages and behaviours spread like viruses do’’, for example Hush Puppies shoes were a popular brand in 1970’s, but later became a local fashion amongst the people. Afterwards numerous fashion designers merged the shoes in their shows.

This book talks about many problems that people face in societies and in families. The author believes that we must get a clear understanding of what these ‘tipping points'’ are, that lead to such sudden changes in our lives. This book offers you all that you need to know, regarding how you can nurture the best probable plans that can help you do just around everything, from raising a child, to keeping your company running efficiently and more. Amazon.in brings to you this life-changing book.

About the Author
Malcolm Gladwell is a Canadian journalist based in New York. Malcolm Gladwell was born in Fareham, Hampshire, England on September 3, 1963. He is also a speaker and has been on job as a staff writer for The New Yorker since 1996. His books, The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking without Thinking (2005), Outliers: The Story of Success (2008) and What the Dog Saw: And Other Adventures (2009) have all appeared on The New York Times bestsellers list. In 2007, Gladwell received American Sociological Association's first Award for Excellence in the Reporting of Social Issues.