Essentials of Marketing Research English

By:

William G Zikmund

Contributor(s):

Barry J Babin

Material type: Text

TextPublication details: New Delhi Centage 2007Edition: 3rd edDescription: 414ISBN:

9788131502815

Subject(s):

Marketing research

DDC classification:

658.83 W6702 E 108331

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Prajna Pratishthanam Library		658.83 W6702 E 110397 (Browse shelf(Opens below))	Available	110397
Books	Prajna Pratishthanam Library Management	General	658.83 W6702 E 108331 (Browse shelf(Opens below))	Available	108331

In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 3rd, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIAL'S OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.

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