Kenneth C Laudon <br/><br/>
E-Commerce  
by Kenneth Laudon, Carol Guercio Traver. 
 - 10th ed. 
 - New Delhi  Pearson   2016 
 - 804  ill. ;  26 cm. 
<br/><br/> For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research and other industry sources. All opening, closing and "Insight on" cases are new or updated. 
<br/><br/><label>ISBN: </label>9789332556737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Internet marketing.<br/>Information technology.
<br/><br/><label>Dewey Class. No.: </label>658.872 K393 E  / 102431