BUSINESS COMMUNICATION /
Meenakshi Raman, and Prakash Singh.
- 2nd ed.
- New Delhi Oxford University Press 2012
- 650 illustrations ; 24 cm +1 CD
- Oxford higher education .
The second edition of Business Communication is a comprehensive textbook specially designed to meet the needs of management students. The text material has been restructured to provide a more balanced and exhaustive coverage of the subject and give an in-depth coverage of the core components of business communication.
The book is now divided into four parts comprising 21 chapters. Beginning with an introduction to the principles of business communication in the first part, it goes on to discuss the written aspects in the second part. While the third part concentrates on developing oral skills for business, the fourth part analyses specific communication needs.
PART I UNDERSTANDING BUSINESS COMMUNICATION Chapter 1. Nature and Scope of Communication Chapter 2. Non-verbal Communication Chapter 3. Cross-cultural Communication Chapter 4. Technology-enabled Business Communication PART II WRITING BUSINESS MESSAGES AND DOCUMENTS Chapter 5. Business Writing Chapter 6. Business Correspondence Chapter 7. Instructions Chapter 8. Business Reports and Proposals Chapter 9. Careers and Résumés PART III DEVELOPING ORAL COMMUNICATION SKILLS FOR BUSINESS Chapter 10. Effective Listening Chapter 11. Business Presentations and Public Speaking Chapter 12. Conversations Chapter 13. Interviews Chapter 14. Meetings and Conferences Chapter 15. Group Discussions and Team Presentations Chapter 16. Team Briefing PART IV UNDERSTANDING SPECIFIC COMMUNICATION NEEDS Chapter 17. Communication across Functional Chapter 18. Corporate Communication Chapter 19. Persuasive Strategies in Business Communication Chapter 20. Ethics in Business Communication Chapter 21. Business Communication Aids
9780198077053
Business communication. Communication in management.