Binod Sundararajan <br/><br/>
Lean, Ethical Business Communication / 
Binod Sundararajan & Linda Macdonald. 
 - 1st ed. 
 - New Delhi  Oxford University Press  2017 
 - 236   illustrations ;  23 cm 
<br/><br/> Lean, Ethical Business Communication shows students how a focus on five key elements - strategy, content, outcome, presentation, and ethics – generates effective business communication. Using a series of immersive case studies drawn from the fictional tech company AFFORMS, the author helps students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing individual and corporate identities online. Practical and accessible, Lean, Ethical Business Communication helps students build the skills they need to become successful, confident communicators. 
<br/><br/>PART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity<br/><br/>    The Career Portfolio: Résumés, Cover Letters and the Elevator Pitch<br/>    Networking, Job Interviews and Follow Up<br/><br/><br/>PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION<br/><br/>    Internal Informative Messaging<br/>    Analysis and Argumentation<br/>    Maintaining External Relationships with Business Letters<br/><br/><br/>PART THREE: REPORTS AND PRESENTATIONS<br/><br/>    Persuasive Techniques for Short Reports<br/>    Persuasive Techniques for Long Reports<br/>    Persuasive Techniques for Short and Long Presentations<br/><br/><br/>PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA<br/><br/>    Maintaining Corporate Identity and Managing Social Media<br/> 
<br/><br/><label>ISBN: </label>9780199031580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication<br/>Business communication<br/>Business ethics
<br/><br/><label>Dewey Class. No.: </label>658.4/5 B517 L  / 102625