TY  - BOOK
AU  - Binod Sundararajan
AU  - Macdonald,Linda
TI  - Lean, Ethical Business Communication
SN  - 9780199031580
U1  - 658.4/5 B517 L 
PY  - 2017///
CY  - New Delhi
PB  - Oxford University Press
KW  - Business communication
KW  - Business ethics
N1  - Lean, Ethical Business Communication shows students how a focus on five key elements - strategy, content, outcome, presentation, and ethics – generates effective business communication. Using a series of immersive case studies drawn from the fictional tech company AFFORMS, the author helps students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing individual and corporate identities online. Practical and accessible, Lean, Ethical Business Communication helps students build the skills they need to become successful, confident communicators; PART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity

    The Career Portfolio: Résumés, Cover Letters and the Elevator Pitch
    Networking, Job Interviews and Follow Up


PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION

    Internal Informative Messaging
    Analysis and Argumentation
    Maintaining External Relationships with Business Letters


PART THREE: REPORTS AND PRESENTATIONS

    Persuasive Techniques for Short Reports
    Persuasive Techniques for Long Reports
    Persuasive Techniques for Short and Long Presentations


PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA

    Maintaining Corporate Identity and Managing Social Media

ER  -