TY  - BOOK
AU  - Dominick Salvatore
TI  - Managerial Economics: principles and worldwide applications 
SN  - 9780199467068
U1  - 338.5024658 D7138 M 
PY  - 2016///
CY  - New Delhi
PB  - Oxford University Press
KW  - Managerial economics
N1  - Managerial Economics: Principles and Worldwide Applications, 8e is a comprehensive textbook designed for courses in managerial economics in business schools.

Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today&rsquos world, the book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints; PART ONE: INTRODUCTION

    The Nature and Scope of Managerial Economics
    Demand, Supply, and Equilibrium Analysis
    Optimization Techniques and New Management Tools



PART TWO: DEMAND ANALYSIS

    Demand Theory
    Demand Estimation
    Demand Forecasting



PART THREE: PRODUCTION AND COST ANALYSIS

    Production Theory and Estimation
    Cost Theory and Estimation



PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES

    Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
    Oligopoly and Firm Architecture
    Game Theory and Strategic Behavior
    Pricing Practices



PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING

    Regulation and Antitrust: The Role of Government in the Economy
    Risk Analysis
    Long-Run Investment Decisions: Capital Budgeting


N2  - Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints
ER  -