TY  - BOOK
AU  - Naresh K.Malhotra
AU  - Satyabhusan Dash
TI  - Marketing Research: an applied orientation 
SN  - 9780134734842
U1  - 658.8/3 N1671 M 
PY  - 2016///
CY  - New Delhi
PB  - Pearson
KW  - Marketing research
N1  - An applied and practical marketing research text 

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry
ER  -