Robert P. Vitale <br/><br/>
Business-to-Business Marketing :  analysis and practice / 
Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. 
 - New Delhi :  Pearson,  2011. 
 - 512  ill. (some col.) ;  24 cm. 
<br/><br/> Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.  
<br/><br/>Introduction to Business-to-Business Marketing<br/>    Business-to-Business Environment: Customers, Organizations, and Markets<br/>    Organizational Buying and Buyer Behavior<br/>    The Legal and Regulatory Environment<br/>    Concepts and Context Of Business Strategy<br/>    Market Research and Competitive Analysis<br/>    Segmenting, Targeting, and Positioning<br/>    Developing the Product, Service, and Value of The Offering<br/>    Innovation and Competitiveness<br/>    Pricing in Business-to-Business Marketing<br/>    Business Development and Planning<br/>    Business-to-Business Selling Developing and Managing the Customer Relationship<br/>    Business-to-Business Branding Creating and Fostering the Brand<br/>    Channel Relationships and Supply Chains<br/>    Communicating with the Market<br/>    Business Ethics and Crisis Management Case Studies 
<br/><br/><label>ISBN: </label>9788131763308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/04 R5408 M  / 102713