Business Research Methods /
Alan Bryman & Emma Bell.
- 4th ed.
- New Delhi Oxford University Press 2015
- 584 27 cm
A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.
Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up.
With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.
Part One: The research process 1: The nature and process of business research 2: Business research strategies 3: Research designs 4: Planning a research project and formulating research questions 5: Getting started: reviewing the literature 6: Ethics and politics in business research Part Two: Quantitative research 7: The nature of quantitative research 8: Sampling in quantitative research 9: Structured interviewing 10: Self-completion questionnaires 11: Asking questions 12: Structured observation 13: Content analysis 14: Secondary analysis and official statistics 15: Quantitative data analysis 16: Using IBM SPSS statistics Part Three: Qualitative research 17: The nature of qualitative research 18: Sampling in qualitative research 19: Ethnography and participant observation 20: Interviewing in qualitative research 21: Focus groups 22: Language in qualitative research 23: Documents as sources of data 24: Qualitative data analysis 25: Computer-assisted qualitative data analysis: using NVivo Part Four: Mixed methods research and other considerations 26: Breaking down the quantitative/qualitative divide 27: Mixed methods research: combining quantitative and qualitative research 28: E-research: Internet research methods 29: Writing up business research