Gay, Richard. <br/><br/>
Online marketing :  a customer-led approach / 
Richard Gay, Alan Charlesworth, Rita Esen. 
 - New Delhi :  Oxford University Press,  2007. 
 - 538  col. ill. ;  25 cm. 
<br/><br/> Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online. 
<br/><br/>Principles and Drivers of the New Marketing Environment<br/>Strategy and Models for the Virtual World<br/>Online Marketing Planning Issues<br/>Online Marketing Research - Principles and Practice<br/>Online Buyer Behaviour<br/>Positioning for Traffic and Profit. Search Engine Optimisation<br/>Permission and Personalisation Online<br/>Website Development - Design and Content<br/>The Online Product<br/>Pricing Issues on the Web<br/>Online Communication Tools<br/>Online Distributuion and Procurement<br/>Online Marketing Legal Issue 
<br/><br/><label>ISBN: </label>9780199239009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872 R383 O  / 102761