TY  - BOOK
AU  - Gay,Richard
AU  - Charlesworth,Alan
AU  - Esen,Rita
TI  - Online marketing: a customer-led approach 
SN  - 9780199239009
U1  - 658.872 R383 O 
PY  - 2007///
CY  - New Delhi
PB  - Oxford University Press
KW  - Internet marketing
N1  - Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online; Principles and Drivers of the New Marketing Environment
Strategy and Models for the Virtual World
Online Marketing Planning Issues
Online Marketing Research - Principles and Practice
Online Buyer Behaviour
Positioning for Traffic and Profit. Search Engine Optimisation
Permission and Personalisation Online
Website Development - Design and Content
The Online Product
Pricing Issues on the Web
Online Communication Tools
Online Distributuion and Procurement
Online Marketing Legal Issue
ER  -