TY  - BOOK
AU  - Nicholas Alexander
AU  - Doherty,Anne Marie
TI  - International Retailing
SN  - 9780199584130
U1  - 658.8/7 N5144 I 
PY  - 2009///
CY  - New Delhi
PB  - Oxford University Press
KW  - Retail trade
KW  - International trade
N1  - International Retailing has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity; Part One: The Internationalisation Process
Chapter 1: The Internationalisation Process
Chapter 2: Internationalisation Theory
Chapter 3: Retail Internationalisation Theory
Chapter 4: International Retailers
Chapter 5: Expansion Patterns
Part Two: Markets
Chapter 6: Regulation and Economy
Chapter 7: Society and Culture
Chapter 8: Retail Structure
Part Three: Operationalisation
Chapter 9: Reasons for Internationalisation
Chapter 10: Market Selection
Chapter 11: Market Entry Methods
Chapter 12: Supply Chain Management
Chapter 13: Marketing and Brand Management
Chapter 14: International Retail Divestment
Part Four: Conclusion
Chapter 15: Conclusion and Future Trends
UR  - http://www.loc.gov/catdir/toc/ecip0826/2008036478.html
ER  -