TY  - BOOK
AU  - Gary L.Lilien
AU  - Kotler,Philip
AU  - Moorthy,K.Sridhar
TI  - Marketing Models
SN  - 9788120314757
U1  - 658.8 G1996 M 
PY  - 1992///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing
N1  - Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.; Theory and Models in Marketing. Consumer Behavior. Organizational Buying Models. Price. Product. Advertising. Promotion. Sales Force. Distribution. New Product Planning. Strategy. Decision Support and Implementation. Appendices. Bibliography. Author Index. Subject Index
ER  -