Panneerselvam R.

Research Methodology - 2nd ed. - New Delhi PHI 2016

This comprehensive text designed for MBA, MCom, MA (Economics), MA (Sociology) and PhD (Management, Commerce, Economics, and Engineering) courses continues to give complete account of concepts and statistical tools of research methodology in its Second Edition. The textbook also serves as a reference for consultants to carryout projects/consultancies in industries or service organizations.

1. Overview of Research Methodology

2. Data Collection and Presentation

3. Review of Basic Statistical Measures

4. Design and Analysis of Experiments

5. Attitude Measurement and Scales

6. Probability Distributions

7. Sampling Methods and Distributions

8. Tests of Hypotheses

9. Nonparametric Tests

10. Basic Multivariate Analysis

11. Advanced Multivariate Analysis

12. Multidimensional Scaling and Conjoint Analysis

13. Algorithmic Research

14. Models for Industries and Public Systems

15. Simulation

16. Report Writing and Presentation

17. Introduction to SPSS

9788120349469


Research--Methodology
Social sciences--Research--Methodology

300.723 P1944 R / 103534