Tom Feltenstein <br/><br/>
401 Killer Marketing Tactics:  To increase sales, maximise profits. 

 - 1st ed 
 - New Delhi  Tata McGraw Hill  2006 
 - 355 
<br/><br/> No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns. 
<br/><br/>Planning the battle, How to choose the right tacties, Ten steps before launcheing, etc.  
<br/><br/><label>ISBN: </label>9780070636699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 T59 K  / 103722