Vijay Prakash Anand <br/><br/>
Marketing Management:  An Indian Perspective 

 - 1st ed 
 - New Delhi  Biztantra  2018 
 - 522 
<br/><br/> This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. Right from the basics and overview of Marketing, it covers market oriented strategic planning, marketing research, segmentation, targeting and positioning, competition, consumer and business markets, branding, new product development, pricing, distribution strategies and integrated marketing communications in fifteen chapters. 
<br/><br/>Chapter 1: Overview of Marketing<br/><br/>Chapter 2: Market Oriented Strategic Planning<br/><br/>Chapter 3: Marketing Environment<br/><br/>Chapter 4: Marketing Research<br/><br/>Chapter 5: Consumer Markets<br/><br/>Chapter 6: Business Markets<br/><br/>Chapter 7: Segmentation, Targeting and Positioning<br/><br/>Chapter 8: Competition<br/><br/>Chapter 9: Brand<br/><br/>Chapter 10: Product<br/><br/>Chapter 11: Services Marketing<br/><br/>Chapter 12: Price<br/><br/>Chapter 13: Place<br/><br/>Chapter 14: Promotion-Integrated Marketing Communications<br/><br/>Chapter 15: Rural Marketing<br/><br/>Chapter 16: International Marketing<br/><br/>Chapter 17: Green Marketing<br/><br/>Marketing Insight References<br/><br/>Index  <br/><br/>  
<br/><br/><label>ISBN: </label>9789351198253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 V691 M	   / 103903