TY  - BOOK
AU  - David G Myer
TI  - Exploring Social Psychology
SN  - 9780070700628
U1  - 158.1 D2803 E 
PY  - 2010///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Social psychology
N1  - This fully revised Fourth Edition includes new research on self-esteem in collectivist and individualist cultures, gender differences in sexual attitudes, and counterarguments as a way to resist persuasion. 

An increased emphasis on cultural diversity and cultural norms includes information on Muslim veils, groupthink regarding the war in Iraq, and deindividuation in Northern Ireland. Updated pedagogy includes two new Focus On boxes: “Self-Serving Bias: How Do I Love Me? Let Me Count the Ways” and “Liking Things Associated with Oneself”; Part One: Introducing Social Psychology Module 1. Doing Social Psychology 
Module 2. Did You Know It All Along? 
Part Two: Social Thinking Module 3. Self Concept: Who Am I? 
Module 4. Self-Serving Bias 
Module 5. The Power Of Positive Thinking 
Module 6. The Fundamental Attribution Error 
Module 7. Intuition: The Power And Limits Of Our Inner Knowing 
Module 8. Reasons For Unreason 
Module 9. Behavior And Belief 
Module 10. Clinical Intuition: The Perils Of Psychologizing 
Module 11. Clinical Therapy: The Powers Of Social Cognition 
Part Three: Social Influence Module 12. Human Nature And Cultural Diversity 
Module 13. Gender, Genes, And Culture 
Module 14. How Nice People Get Corrupted 
Module 15. Two Routes To Persuasion 
Module 16. Indoctrination And Inoculation 
Module 17. The Mere Presence Of Others 
Module 18. Many Hands Make Diminished Responsibility 
Module 19. Doing Together What We Would Never Do Alone 
Module 20. How Groups Intensify Decisions 
Module 21. Power To The Person 
Part Four: Social Relations Module 22. The Dislike Of Diversity 
Module 23. The Roots Of Prejudice 
Module 24. The Nature And Nurture Of Aggression 
Module 25. Do The Media Influence Social Behavior? 
Module 26. Who Likes Whom? 
Module 27. The Ups And Downs Of Love 
Module 28. Causes Of Conflict 
Module 29. Blessed Are The Peacemakers 
Module 30. When Do People Help? 
Module 31. The Social Psychology Of Sustainability
ER  -