The book entitled Marketing Management is authored to cater a wide range of readers, from students and marketing managers to the business researchers, keeping in mind their specific needs and wants. The book offers a comprehensive coverage of core marketing concepts and their dynamics and strategies. Its contemporary, integrated presentation and strategy-based approach extensively cover critical and fundamental topics required to succeed in the professional arena. The summary and endofchapter exercises provided in the book facilitate the recapitulation of the essential terms and concepts to enhance the in-depth knowledge and learning experience of the readers. The book also contains concise, lucid, and engaging information supplemented with reallife examples. In addition, it comprises authentic marketing case studies from top MNCs to demarcate its presence among other books