Christian gronroos <br/><br/>
Service management and marketing  English 

 - New delhi  John willey & sons ltd.  2007 
 - 483 
<br/><br/>The service and relationship imperative-managing in service competition<br/>Managing customer relationships-an alternative paradigm in management and marketing 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services
<br/><br/><label>Dewey Class. No.: </label>658.8 C4625 S  / 105570