TY  - BOOK
AU  - Christian gronroos
TI  - Service management and marketing
U1  - 658.8 C4625 S 
PY  - 2007///
CY  - New delhi
PB  - John willey & sons ltd.
KW  - Service industries--Marketing
KW  - Customer services
N1  - The service and relationship imperative-managing in service competition
Managing customer relationships-an alternative paradigm in management and marketing
ER  -