TY  - BOOK
AU  - Fitzsimmons James A. 
AU  - Fitzsimmons, Mona J
TI  - Service management : operations, strategy, information technology
SN  - 0070615667
U1  - 658 F584 S 
PY  - 2006///
CY  - New delhi
PB  - Tata McGraw-Hill publising company limited
KW  - Service industries--Management
N1  - Services touch the lives of every person in this country every day: food services, communication services, and emergency services, to name only a few; Learning objectives
Chapter preview
Service definitions
ER  -