Michael R Czinkota

International Business - 8th Ed - New Delhi Wiley 2018 - 746

The most up-to-date book in the market, International Business arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government's role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from around the world are also presented throughout the book. The eighth edition examines the role and impact of culture and also includes numerous current world maps, helping business professionals develop and refine a global perspective.

Part I: Impact

· The International Business Imperative



Part II: Foundations

· Trade and Investment

· The Theory of Trade and Investment

· The Balance of Payments



Part II Cases:

· Iceland 2006: A Small Country in a Global Capital Market

· The Venezuelan Bolivar Black Market

· Will Tire Tariffs Launch a Trade Dispute?

· The Catfish Dispute



Part III: Environment

· Culture

· Politics and Law

· Financial Markets

· Economic Integration, Emerging and Developing markets

Part III Cases:

· Mattel's Chinese Sourcing Crisis of 2007

· Nine Dragon's Paper

· The H1-B

· The Banana Wars

· MG Rover Plant



Part IV: Strategy

· Strategic Planning

· Corporate Governance and Reform,

· Coordination, Implementation and Control (incl. Knowledge Transfer)

· Building the Knowledge Base (Research Tools)

· Entry and Expansion

Part IV Cases

· Koch Industries Acquires Georgia Pacific

· Petroleum Development and The Curse of Oil

· Honey Land

· Tao kae noi Seaweed Snack



Part V: Operations

· Marketing

· Services

· Logistics

· Financial Management

· Human Resource Management

· New Horizons



Part V Cases:

· Nova Macedonia

· Porsche Changes Tack

· When Diamonds Weep

· The Market Entry Strategy Social Approach

9788126534074


International business enterprises--Management

658.049 M58217 I / 105716