V S Ramaswamy <br/><br/>
Marketing management :  Global perspective Indian context  English 

 - 4th 
 - New delhi  Rajiv beri for macmillan  2010 
 - 872 
<br/><br/> This text is entering 4th edition. The previous three editions, with thirty reprints, have established it as a popular text on the subject for the MBA programmes of the universities and business schools in India. 
<br/><br/>Understanding marketing in a new perspective<br/>Fundamentals of marketing<br/>The marketing environment 
<br/><br/><label>ISBN: </label>9780230637290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 V 1 R  / 105794