TY  - BOOK
AU  - V S Ramaswamy
TI  - Marketing management: Global perspective Indian context
SN  - 9780230637290
U1  - 658.8 V 1 R 
PY  - 2010///
CY  - New delhi
PB  - Rajiv beri for macmillan
KW  - Marketing--Management
N1  - This text is entering 4th edition. The previous three editions, with thirty reprints, have established it as a popular text on the subject for the MBA programmes of the universities and business schools in India; Understanding marketing in a new perspective
Fundamentals of marketing
The marketing environment
ER  -