TY  - BOOK
AU  - Armstrong
AU  - Kotler
TI  - Marketing management: An introduction
SN  - 8131706915
U1  - 658.8 Ar 571 M 
PY  - 2007///
CY  - South asia
PB  - Dorling kindersley
KW  - Marketing--Management
N1  - When you think of NASCAR do you think of tobacco spitting rednecks and rundown race tracks?; Marketing -managing profitable customer relationships
Company and marketing strategy partnering
The marketing environment
ER  -