Ramaswamy <br/><br/>
Marketing management :  Indian context-Global perspective  English 

 - New delhi  Mcgraw hill education 
 - 788 
<br/><br/> Textbooks in a subject like marketing need frequent revisions. 
<br/><br/>The corporates get into a crisis<br/>The very practice of management subverted<br/>Absence of concern for the customer<br/> 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 R 1417 R  / 105796