TY  - BOOK
AU  - Ramaswamy
TI  - Marketing management: Indian context-Global perspective
SN  - 9781259026416
U1  - 658.8 R 1417 R 
CY  - New delhi
PB  - Mcgraw hill education
KW  - Marketing--Management
N1  - Textbooks in a subject like marketing need frequent revisions; The corporates get into a crisis
The very practice of management subverted
Absence of concern for the customer

ER  -