TY  - BOOK
AU  - Arun kumar
TI  - Marketing management: Comprehensive text corporate insights best practices case studies
SN  - 9788125942597
U1  - 658.8 Ar 84 M 
PY  - 2012///
CY  - Nodia
PB  - Vikas publishing house pvt ltd
KW  - Marketing--Management
N1  - Our every action has a real or potential customer. True marketers will orient their every action, word and gesture to the needs, desires and whims of their customers; Understanding marketing
Marketing concept
Marketing versus alternate philosophies
ER  -