Naresh k. maohotra <br/><br/>
Marketing research :  An applied orientation  English 

 - Sixth 
 - South asia  Dorling kindersley  2011 
 - 948 
<br/><br/> Marketing is an integral part of marketing. It s task is to assess information needs and provide management with relevant, accurate and current information to aid marketing decision making. 
<br/><br/>Introduction to marketing research<br/>Definition of marketing research<br/>A classification of marketing research 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83 N 1671 M  / 105798