TY  - BOOK
AU  - Kenneth E. Clow
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9788131709962
U1  - 659.1 K 393 I 
PY  - 2009///
CY  - South asia
PB  - Dorling kindersley
KW  - Advertising
N1  - Integrated marketing communications
Corporate image and brand management
Buyer behaviors
ER  -