TY  - BOOK
AU  - C S G Krishnamacharyulu
AU  - Lalitha Ramakrishnan
TI  - Rural marketing: :text and cases
SN  - 9788131732632
U1  - 658.800954 K8974 R 
PY  - 2011///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Rural development
KW  - Target marketing
N1  - The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India. A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing
ER  -