TY  - BOOK
AU  - Erik du plessis
TI  - The branded mind : : What neuroscience really tells us about the puzzle of the brain and the brand
SN  - 9780749461256
U1  - 658.8342 Er 46 E 
PY  - 2011///
CY  - Britan
KW  - Marketing--Psychological aspects
N1  - Brain science has undergone a revolution. It has made the front page of time magazine, and it is regularly reported in the popular newspapers that brain scientists have proved something or other; This book is about the consumer's brain
The new paradigm
The brain the coming together of disciplines
ER  -