TY  - BOOK
AU  - C.K.Prahalad
TI  - The fortune at the bottom of the pyramid
SN  - 981452256696
U1  - 339.46091724 C 106 T 
PY  - 2018///
CY  - Chennai
PB  - Dorling kindersley pvt ltd
KW  - Developing countries
N1  - Five years is not a long time to evaluate the diffusion of an idea, much less its impact on the ground; The market at the bottom of the pyramid
Products and services for the BOP
BOP a global opportunity
ER  -