Robert B.Cialdini

Pearson New International Edition : Influence science and practice English - Pearson education limited 2014 - 268

Got a phone call one day from a friend who had recently opened an Indian jewelry store in arizona.

Weapons of influence
Reciprocation-the old give and take and take
Commitment and consistency-hobgoblins of the mind

9781292022291


Persuasion (Psychology)

153.852 R 5403 P / 106352