TY  - BOOK
AU  - Robert B.Cialdini
TI  - Pearson New International Edition : : Influence science and practice
SN  - 9781292022291
U1  - 153.852 R 5403 P 
PY  - 2014///
PB  - Pearson education limited
KW  - Persuasion (Psychology)
N1  - Got a phone call one day from a friend who had recently opened an Indian jewelry store in arizona; Weapons of influence
Reciprocation-the old give and take and take
Commitment and consistency-hobgoblins of the mind
ER  -