TY  - BOOK
AU  - C.K.Prahalad
TI  - The fortune at the bottom of the pyramid
SN  - 9789332518926
U1  - 339.46091724 C 106 T 
PY  - 2019///
CY  - Chennai
PB  - Dorling kindwesley
KW  - Developing countries
N1  - Five years is not a long time to evaluate the diffusion of and idea-much less its impact on the ground; Private sector and poverty progress during 2004-2009
The market at the bottom of the pyramid
Product and service for the BOP
ER  -