Keval J Kumar <br/><br/>
Mass Communication in India 

 - 4th ed 
 - Delhi  Jaico  2018 
 - 607 
<br/><br/> The traditional discipline of Mass Communication now stands challenged by the rapid integration of telecommunications, computing, broadcasting and other media. An entirely new section on Mass Media, Intellectual Property Rights and the Public Domain has been introduced in this revised and updated edition. The book is compact with each section and subsection having a list of suggested readings, and most of the books suggested are that of Indian authors.<br/>— Comprehensive and critical account of recent developments in the media industries<br/>— Focuses on media analysis and critique, to reflect contemporary trends in communication theory and research<br/>— An entirely new section on ‘Telecommunications and New Information Technology’ has been introduced 
<br/><br/>Introduction to Communication Theory, Mass Media, Cinema, Radio, etc. 
<br/><br/><label>ISBN: </label>9788172243739 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication--Social aspects
<br/><br/><label>Dewey Class. No.: </label>302.20954 K518 M  / 106786