TY  - BOOK
AU  - Libby sartain
TI  - Brand from the inside
SN  - 9781118964460
U1  - 658.314 L 614 B 
PY  - 2006///
PB  - John wiley & inc
KW  - Brand name products
N1  - If it does'n happen inside, it can't happen outside. If the brand doesn't live on the inside, can't thrive on the outside; Get smart
Get ready
What it means for you
ER  -