TY - BOOK AU - Jon anton TI - Customer relationship management SN - 9788131791530 U1 - 658.812 J 69 C PY - 2013/// CY - South Asia PB - Dorling kindersley aindia pvt ltd KW - Customer relations--Management N1 - This book is one in a series of books on customer relationship management.; Thinking outside the CRM box Start with people The secret to risk management of crm people ER -