TY  - BOOK
AU  - Jill dyche
TI  - The CRM handbook: A business guide to customer relationship management
SN  - 9788177587623
U1  - 658.812 J 563 C 
PY  - 2006///
CY  - India
PB  - Pearson India education services pvt.ltd
KW  - Customer relations--Management
N1  - On one of those preternaturally warm spring, afternoons, when many of their colleagues had forsaken them for the beach around 500 conference attended packed themselves into a hall at the los Angeles convention center to heat about customer relationship management; Hello, goodbye-the new spin on customer loyalty
CRM in marketing
CRM and customer services
ER  -