S. Neelamegham  <br/><br/>
Marketing in India 

 - Noida  Vikas Publishing House  2012 
 - 706 
<br/><br/> Marketing in India: Text and Cases provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. 
<br/><br/><label>ISBN: </label>9789325956766 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>338.1 N292 M  / 108232