Jagdish N Sheth  <br/><br/>
Customer Relationship Management  : Emerging Concepts, Tools and Applications 

 - Chennai  McGraw Hill Education  2019 
 - 544 
<br/><br/> This book focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management 
<br/><br/><label>ISBN: </label>9780070435049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer relations--Management
<br/><br/><label>Dewey Class. No.: </label>658.812 J181 C