Alok Kumar <br/><br/>
Customer Relationship Management  : Concepts & Application 

 - Delhi  Dreamtech Press  2007 
 - 350 
<br/><br/> he text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships 
<br/><br/><label>ISBN: </label>9788177226225 
<br/><br/><label>Dewey Class. No.: </label>658.812 Al71 C