TY  - BOOK
AU  - Alok Kumar
AU  - Chhabi Sinha
TI  - Customer Relationship Management: : Concepts & Application
SN  - 9788177226225
U1  - 658.812 Al71 C 
PY  - 2007///
CY  - Delhi
PB  - Dreamtech Press
N1  - he text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships
ER  -