Leon G Schiffman <br/><br/>
Consumer Behavior by Pearson 

 - 12th ed. 
 - Noida  Pearson Education  2018 
 - 670 
<br/><br/> Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market.  
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 L5511 C