TY  - BOOK
AU  - Leon G Schiffman
AU  - Joseph Wisenblit
TI  - Consumer Behavior by Pearson
SN  - 9789353069834
U1  - 658.8342 L5511 C 
PY  - 2018///
CY  - Noida
PB  - Pearson Education
KW  - Motivation research
KW  - Consumer behavior
N1  - Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market.
ER  -