TY  - BOOK
AU  - Jochen Wirtz
AU  - Christopher Lovelock
TI  - Essentials of Services Marketing
SN  - 9789353435417
U1  - 658.8 J584 E 
PY  - 2018///
CY  - Noida
PB  - Pearson
N1  - Offering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy
ER  -