William G Zikmund <br/><br/>
Essentials of Marketing Research  English 

 - 3rd ed 
 - New Delhi  Centage  2007 
 - 414 
<br/><br/> In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 3rd, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIAL'S OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics. 
<br/><br/><label>ISBN: </label>9788131502815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 W6702 E  / 108331