TY  - BOOK
AU  - Rama Mohan Rao
TI  - Services Marketing
SN  - 9788131732250
U1  - 658.8 R1403 S 
PY  - 2011///
CY  - delhi
PB  - Pearson
N1  - The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition, while improving on the pedagogy
ER  -